Jaguar US have secured a new brand and product advertising campaign, themed “British Villains,” to support the launch of the new Jaguar F-TYPE Coupe (which will debut at the 2013 LA and Tokyo Motor Shows in November 2013).
This exciting campaign is the brand’s first TV ad produced specifically to run during the broadcast of the Super Bowl in the United States. The advert is will air during the second half of Super Bowl XLVIII, which takes place on 02 February 2014.
The campaign features a 30-second spot and a wide range of digital assets and executions and will espouse the idea that British characters make convincing and entertaining villains in landmark films, combining intelligence with charm; restlessness with calm; and always exuding confidence. The broadcast campaign poses the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” From launch the campaign will feature a unique hashtag for use in social media, #GoodToBeBad.
Ridgeway Jaguar www.ridgeway.co.uk/jaguar